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Welcome to Rick Serrano Coaching & Conferences

Our mission is to help people design and live

extraordinary lives

The Benefits of Coaching

Why is it good for me?

Empowered by our Executive & Life Coaching you will improve many areas of your life:


  • Clarifying and achieving goals: We can help you clarify your goals and develop a plan to achieve them, whether they are related to your career or personal life.

  • Improving performance: We can help you identify areas for improvement in your performance, develop new skills and strategies, and increase your effectiveness as a leader.

  • Gaining new perspectives: We can offer new perspectives and ideas, helping you to see things in a new light and think more creatively.

  • Accountability: We shall help keep you accountable to your goals, providing motivation and support as you work towards achieving them.

  • Better communication skills: We will help you develop better communication skills, both in your personal and professional life, which can help you build stronger relationships and work more effectively with others.

  • Increased self-awareness: With our coaching, you will become more self-aware, identifying your strengths and weaknesses and understanding how you can leverage your strengths and overcome your weaknesses.

Overall, the benefits of our coaching depend on your individual goals and needs. However, for many people, our coaching support helps them as a powerful tool for personal and professional growth.


My Coaching Philosophy

My coaching philosophy is based on the conviction that our talents and our skills can be maximized to create the best versions of ourselves and achieve full realization and development.


It is my conviction that life should be extraordinary and that each of us is responsible for making this happen. As a coach, I work closely with my clients to  help them materialize their plans and to achieve their dreams. I’m truly convinced we should all aim high and dream big. I’m also convinced that a solid plan and a disciplined methodology are the best tools to accomplish what we want.


For the last 15 years, I’ve been helping people in Europe and the Americas project themselves into the future, draft a roadmap towards the accomplishment of their goals and dreams, and execute it effectively.


I look forward to meeting you; let’s explore those dreams and ambitions you have…!




Our Services

We believe that everyone has the potential to succeed and we are committed to helping you unlock your full potential. Contact us today to learn more about how our coaching services can help you achieve your goals and live the life you desire.


Executive Coaching

Our executive coaching services are designed to help business leaders and executives reach their full potential. We work with you to identify your strengths and areas for improvement, develop leadership skills, enhance decision-making abilities, and create a strategic plan for success. We offer a variety of executive coaching programs that are tailored to meet the unique needs of each client.


Life Coaching

Our life coaching services are designed to help you overcome obstacles, create a clear vision for your future, and take action towards achieving your goals. Whether you are seeking career guidance, relationship advice, or personal growth, our life coaching services can help you gain clarity, build confidence, and make meaningful changes in your life.


Conferences & Workshops

Our conferences and workshops are designed to help organizations communicate effectively, spreading knowledge in a unique way, and to engage and motivate their teams dynamically.

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Get in Touch

Take the first step towards a more fulfilling life and career!

Contact us today to schedule your initial consultation.

John Reuter, Former CEO Grupo Editorial Expansion

I had the pleasure of working with Rick Serrano for executive coaching and career coaching services, and the results were truly transformative. Rick's deep expertise in leadership development, performance improvement, and business strategy helped me identify areas for growth and create a plan to achieve my career goals. Rick's emphasis on communication skills, emotional intelligence, and team building also helped me to become a more effective leader and collaborator. Overall, working with Rick Serrano was a game-changer for my professional growth and success.
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Here you'll find links to various YouTube videos where you can see examples of my conferences, workshops, and coaching advice. These videos showcase my approach to coaching and the valuable insights I share with my clients.

All Videos

All Videos

All Videos
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Management Lessons from the Brooklyn Bridge

Management Lessons from the Brooklyn Bridge

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René Magritte - RECREARTE - Locarno - May 2022

René Magritte - RECREARTE - Locarno - May 2022

Play Video
Egon Schiele - The Colors of Existence - English

Egon Schiele - The Colors of Existence - English

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